Duracell is a leading brand in the UK market known for its long-lasting primary alkaline cell batteries - their range includes AAA, AA, C, D, and 9V batteries. These products are ideal for small portable electronic devices. In the consumer battery market Duracell has a significant share and now provide speciality cells and rechargeable batteries.

Duracell are driven by their commitment to quality, reliability and innovation. Duracell batteries are commonly distinguished for their unique copper branding to ensure consumers recognise they are using a battery of Duracell’s high standards. Duracell’s innovations have led them to developing products that are more compact and longer lasting than their competitors.

Quality Assurance within Duracell surpasses the prerequisites of the ISO 9000 standards, and specifies the ultimate quality of raw materials, meticulous testing and examination of performance and energy usage. Every Duracell battery is quality tested before exiting the factory to guarantee maximum performance.